Following on from my last post regarding the NME.
The awards show itself has recently become a bit of a joke regarding the way some of the artists present themselves on stage or at the show.
I also used to blame bands for not turning up to the show however do you blame them when you see the the likes of Franz Ferdinand's singer Alex booing Oasis for not turning up, who are ya!!!!!
Kings of Leon never turned up to this years show and blamed the over confident singers smoking in- doors and acting the goat for their no show.
The NME has always backed new music and has helped to promote probably all these bands in the past. The term "never forget where you come from" springs to mind.
The other side of the coin can be that the NME has only got themselves to blame for the way the awards show comes across. Pointless awards like Villain of the Year come to mind and I can't help but feel they should focus on the music.
I feel the NME needs to raise their profile once again and blogger advocacy can be a way forward for them. Using influential bloggers who believe in the NME brand can spread the word and raise their reputation. Giving these bloggers a brief and allowing them to express their opinions can be a step in the right direction.
Anybody who loves indie/rock music or believes in the NME, will be interested and will give them the opportunity to have direct opinions on what these people say.
I managed to find this site from a few years ago however excuse some of the language....they must be passionate about music...http://drownedinsound.com/community/boards/music/116471